Station Street Switch

I was approached by a campaign group called Station Street Switch, who is based in Melbourne, Victoria. They are essentially campaigning to reduce the amount of single-use plastic straws being used. They are more specifically targeting businesses in the Station Street area. The group wanted a logo design, one that could be used on t-shirts, social media, letterheads and surveys.

One important consideration with this logo was that it needed to be adaptable and interchangeable. It had to have the capability of change. Depending on the street or road being targeted, the logo needed to accommodate for this. The straw was another component that had to be interchangeable with other forms of single- use plastics such as forks and bags.

Here are few examples of the brand in use: